“Most farmers I go out and see have drones of their own – the vast majority also crash their drones,” says Tristan Steventon, CEO of precision agriculture company Stevtech. “Farmers are aware that drones are going to be making life cheaper and easier, but they’re just not aware exactly how that’s going to work. "
“If they don’t have the technical know-how, the time or someone to make sense of it for them, any drone data that is collected will sit in the top drawer along with a pile of USBs that have the last five years of yield maps on them and never get looked at. The information is only useful if you’re going to be able to make a decision from it, quickly and accurately.”
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